is the textbook example of a business that was born out of necessity.

As every woman knows, sometimes bra straps are in the way of fashion.
Most backless and shoulder free tops or dresses don’t go well together with exposed straps from a regular bra.

The idea was to turn something annoying into something beautiful.
Depending on your outfit, there are many ways to solve the problem of exposed bra straps:

You will find products for all those solutions in our shop.
All you need is a convertible or strapless bra that has fabric loops.

If you have any questions please feel free to use our customer support chat.

Happy shopping!